Search Engine Optimization (SEO) is the process of optimizing a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use when searching for the products and services that the business and website attempt to sell.
Traffic from search engines is highly desired, as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for a product. So the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising.
Here at Optisch Kreativ, we offer all aspects of onsite SEO and offsite SEO. This includes Google Adwords.